'North Face VECTIV'

by Curious Company in collaboration with North Face

created with ZapWorks Studio

AR Pioneers at Hamburg-based Curious Company used ZapWorks Studio to create a web-based augmented reality experience for the North Face’s new all-terrain shoe – the VECTIV

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Using ZapWorks Studio, the team built an AR experience that put the new trail-running shoe where it belonged: in rough terrain. Using high-quality 3D models, including one to simulate water, the VECTIV shoe comes to life in a fully-animated web-based experience.

The animated shoe can be exploded into its component parts at the touch of a button, allowing users to explore the materials used in its construction, as well as the engineering and design process used by the North Face to manufacture the shoe.

Delivering an incredible 1.5 minutes of dwell time per user, on average, it’s fair to say that the experience captivated potential customers, exposed them to the intricate details of the product and how it was engineered, and created a lasting impression. 

With key scan times at home between 7 pm and 10 pm local time, potential customers were visualising the new VECTIV shoe in their home environment. You can read about this campaign in more detail here.

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